The Future, Forum and Arena were respiratory health educational meetings, organised by AstraZeneca. The lone tree graphic represents a lung turned on its side. This design won a pitch for the whole job, which entailed designing and setting the extensive pharmaceutical content for each meeting (often supplied at short notice). Once approved they were printed, collated into meeting packs and delivered to the meetings. Due to the confidential nature of the data in the folders, only the covers can be shown.